Secondary sales intelligence
Send us the stock statements your stockists already produce. We standardise every format, do the compilation, and send back the reports, KPIs and forecasts your sales, marketing, supply and leadership teams ask for — by email and WhatsApp. No software for anyone to learn.
Reads the exports your stockists already produce
Formats read: Medica ERP, Marg ERP, EasySol, Prompt ERP, Custom ERP, Local software, XLSX, CSV, TXT, Digital PDF, Multi-sheet workbooks.
What we do
PharmeXa is run as a managed service. There is no rollout, no implementation project and nothing for your field team to learn — the work happens on our side, and the output arrives where your people already read.
Forward the stock statements your stockists already send you — whatever format they arrive in, in whatever state. Email them, or send them over WhatsApp. There is nothing to prepare, rename, reformat or fill in.
Extraction, standardisation across every ERP format, product-name mapping to your master catalogue, period reconciliation and the checks that catch a stockist who sent last month twice. This is our side of the exchange, not a task queue we hand back to you.
The full set — secondary sales, stockist coverage, product demand, stock turnover, territory and division performance, forecasting and inventory views — with the KPIs already calculated and every figure traceable to the file it came from.
Reports arrive by email, or over the WhatsApp Business API to the people who need them. Ask a follow-up on the same thread and you get an answer, not a ticket number.
Why it is done this way
Field software in pharma fails on adoption far more often than on features. Removing the software from the field removes the failure mode.
Nobody in your field team logs into anything, so there is no training programme, no onboarding sessions and no adoption curve. In a business where representatives change companies constantly, software nobody has to learn is software that keeps working.
Your distributors carry on exporting from Marg, Medica, EasySol, Prompt or whatever local system they run. They are never asked to install anything, log into a portal, or fill in a template.
There is no rollout project, no IT integration to schedule and no internal system to stand up. The first month runs on the statements you already have in your inbox.
Everything is produced on the PharmeXa platform, and you can have live dashboard access whenever it suits you. Plenty of teams never ask for it — the reports arriving on time is the point.
The industry problem
Every stockist runs a different ERP and sends reports in a different format. Your team loses weeks every month compiling data that should simply be there.
PDF, Excel, CSV, TXT — each stockist sends data their own way, with no standard structure.
“PCM 650” against “Paracetamol 650”. Naming differences cause matching failures and silent gaps.
Manual compilation means data is always weeks behind, so timely decisions become impossible.
Without clean, standardised data, territory or division-level analysis simply cannot happen.
Why this works
Every other approach asks a distributor to adopt something, and none of them can — a stockist will not change systems because one of their suppliers asked. PharmeXa reads what already arrives.
No portal to log into, no template to fill in, no software to install. They keep exporting from the ERP they already run, and PharmeXa reads it.
Column layout is detected per upload rather than assumed from a saved template, so a reordered or renamed column does not break the month.
The first time a stockist’s shorthand appears, someone confirms it. From then on it resolves itself — which is why month two costs a fraction of month one.
Nothing reaches a dashboard without a named Area Manager approving it. That is what makes the number defensible in a review meeting.
Reports and decisions
Ingestion and mapping are how it works. This is what it produces: 25 reports across five audiences, each stated as the question it answers and the fields it derives from.
National and zonal sales heads
5 reports
Product and brand managers
5 reports
Supply chain and production planning
6 reports
Managing directors, CFOs, board reporting
5 reports
Area and regional managers
4 reports
Before your IT team asks
Stated as facts about how the platform is built rather than as badges we would have to substantiate.
Distribution data only
Stock and sales movement between you and your stockists — quantities, values, batches, periods.
Approval before reporting
Nothing reaches a dashboard until a named Area Manager signs it off.
Original files retained
Any figure traces back to the document a stockist actually sent.
Role-scoped access
An MR sees only their own stockists; analysis is read-only by design.
Who this is for
Manufacturers, marketing and PCD companies, and distributors — anyone whose stockists report in a format nobody agreed on. Delivery is remote, so where you are does not change what you get.
Pharmaceutical manufacturers
Production and supply planning that depends on knowing what actually moved, not what was billed.
Pharma marketing and PCD companies
Division and franchise performance across territories you do not directly control.
Distributors and super-stockists
Downstream movement across a stockist network reporting in a dozen different formats.
Registered in Ahmedabad and working with companies in India’s pharmaceutical manufacturing and distribution centres:
Not on the list? The service is delivered over email and WhatsApp, so it works wherever your team and your stockists are.
Explore
The detail lives on the page that owns it, rather than all on this one.
The six-step monthly cycle, with a named owner on every step.
How it worksIngestion, normalisation, persistent mapping and the approval chain in depth.
FeaturesAll 25 reports, grouped by the team that asks for them.
ReportsThe dashboards, the published formulas, and what leadership can act on.
Analytics and KPIsWhich stockist ERPs and file formats are read, and what we will not promise.
IntegrationsPriced on stockists rather than seats, with the comparison line by line.
Pricing